Chip and Dan Heath: Made to Stick: Why Some Ideas Survive and Others Die
Roy H. Williams: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
James C. Anderson: Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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Ryan Mathews: What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
Robert Mckee: Story: Substance, Structure, Style and The Principles of Screenwriting
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